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Orient Electric Limited, part of the diversified USD 2.8 billion CK Birla Group, has introduced its Joylite range of festive lights inspired by the vibrant traditions and jubilant festivities of Diwali.

Orient Electric Limited, part of the diversified $2.8 billion CK Birla Group, has illuminated a number of landmark buildings and sites across India in Tricolour in celebration of India’s 77th Independence Day as part of its #OrientLightsUpIndia initiative.

Orient Electric Limited, part of the diversified USD 2.8 billion CK Birla Group, has introduced a complete range of BLDC fans in line with its commitment to bring in energy-efficient and cost-effective solutions for Indian consumers.

Orient Electric Limited (BSE: 541301, NSE: ORIENTELEC), part of the diversified USD $2.8 billion, CK Birla Group, announced today the appointment of Rajan Gupta as its Managing Director and CEO, effective April 4, 2023 (subject to regulatory approvals). Rajan joins the OEL Board as a full-time Director and will be based in New Delhi.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC featuring brand ambassador MS Dhoni to promote its wide range of energy-efficient BLDC fans.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of Cloud 3 fan, a first-of-its-kind cooling fan powered by Cloudchill technology.

Orient Electric Limited, part of the diversified $2.4 billion CK Birla Group, has illuminated a number of landmark buildings and sites across India in the colours of the Indian flag, ahead of Republic Day, as part of its #OrientLightsUpIndia campaign.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has introduced menstrual leaves for its women employees as part of its commitment to building a more diverse and inclusive work culture.

A seasoned consumer marketing and digital leader, Anika Agarwal will be responsible for all aspects of the Orient Brand, supporting growth and expansion across business units and scaling up the digital footprint of the consumer electrical business.
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Orient Electric Limited, part of USD 2.4 billion diversified CK Birla Group, has appointed Aditya Kohli, as Chief Human Resources Officer. Aditya will be based at the company’s Head Office located in New Delhi. Aditya brings with him a rich experience of more than 23 years working in India and abroad with companies of repute like Hewitt Associates, Standard Charted Bank, Bharti Airtel, and Clix Capital.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new Finstar range of table, wall and stand fans which offer the perfect combination of style, performance, and affordability.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its Exhaust fans range with new models which have been designed with focus on four defining aspects of style, performance, efficiency, and durability.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new range of ‘Stella’ modular switches, which has been designed with focus on four defining aspects of safety, durability, performance, and style.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of Falcon 425, the fastest fan in the 1200 mm sweep size in the country with an astounding 425 RPM thus ensuring exceptional air delivery and air throw.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new ChefSpecial range of kitchen appliances, starting with ChefSpecial 1200W mixer grinder and ChefSpecial 400W Nutri blender.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of Supercoolers, a new range of metal-bodied air coolers made to withstand the toughest of weather conditions while providing an astounding 5000-7000 CMH of air delivery for superior cooling.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its air coolers range with new models with the objective of providing - Fresh healthy air everywhere.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new line of kitchen appliances, starting with Miracle Diva mixer grinder which has been designed keeping in view the needs of nuclear and dual-income working families.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its premium fans portfolio with the addition of IoT-enabled and 50% energy saving inverter fans. The company currently holds 48 per cent of the premium fans market and is now eyeing an even bigger share on the back of ever-increasing demand for high-end products.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of Emergency LED lighting solutions which provide backup lighting for up to 4 hours during power outages.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced its associate sponsorship in the India v/s England series on Star Sports. The brand will be airing its ads for Fans, Air Coolers, Lighting and Switchgear during live matches and non-live content on Star Sports channels in English, Hindi, Tamil, Telugu and Kannada.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its fans range with new variants in line with the robust demand coming in from Tier 3 & 4 markets and rural parts of the country.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has started its mobile van activity in the state of Tamil Nadu to increase brand awareness and to reach out to smaller towns and rural markets.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new range of decorative water heaters, with alluring designs and finishes in line with the evolving market trends and changing consumer preferences.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced its entry into the hygiene products segment with the launch of UV Sanitech, a box-shaped sanitisation chamber that uses ultraviolet (UV-C) light which kills viruses including coronavirus, bacteria and fungi on the surfaces of everyday objects and groceries in 4 minutes.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of energy efficient inverter air coolers powered by ECM (Electronically Commutated Motor) technology that provides up to 50% savings on energy and

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new i-Series range of fans powered by ECM technology that saves 50% energy as compared to ordinary fans thus promising a significant reduction in electricity

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new i-Series range of fans powered by ECM technology.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new Eleganza series of air circulating luxury chandeliers with three mood lighting modes. The company is targeting to not only grow this category exponential

Orient Electric Limited, part of USD 2.4 billion diversified CK Birla Group, has appointed Salil Kapoor as Business Head, Home Appliances business. Salil will be based at the company’s Head Office located in New Delhi.

Orient Electric Limited, part of the diversified USD 2 billion CK Birla Group, looks at strengthening its presence in the low-voltage Switchgear and Modular Switch segment in the state of Uttarakhand, both through B2C and B2B channels.

Orient Electric Limited, part of the diversified USD 2 billion CK Birla Group, has announced the roll-out of a nationwide ‘Scratch and Cash’ scheme on purchase of Orient Fans. The offer gives consumers a chance to avail instant discount or cashback of

Orient Electric Limited, part of the diversified USD 2 billion CK Birla Group, has expanded its LED lighting portfolio with new “EyeLuv series LED Lights” range which has Flicker-Control technology which reduces the harmful invisible flicker present i

Orient Electric, part of the diversified USD 2 billion CK Birla Group, has unveiled an integrated marketing campaign to raise awareness about the harmful effects of invisible flicker present in LED lights and to introduce its new range of EyeLuv LED light

In line with its marketing strategy for the summer season, Orient Electric, part of the USD 1.8 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new range of IoT-enabled air coolers

Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has been conferred with the prestigious ‘Superbrand 2019’ status for fans and air coolers by leading independent brand arbiter Superbrands India.

Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has rolled out its 5-blade Wind-Pro series of portable fans featuring the revolutionary CTX (concentric winding) technology which ensures silent operation, high air thrust an

Following an overwhelming response for teaser ads launched in January to promote brand’s newest offering, IoT-enabled Aeroslim fan, Orient Electric has now gone on air with a new TVC for Aeroslim.

Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today announced the national launch of its new Aeroslim premium ceiling fan which is the India’s first smart fan.

Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today launched a new range of lifestyle portable fans featuring distinctive designs.

De'Longhi Group, the renowned Italian small appliances maker, today announced a strategic partnership with Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, to bring its international premium range of small appliances to the

Orient Electric, part of the USD 1.8 billion CK Birla group, has launched an integrated advertising campaign featuring MS Dhoni to promote its BEE 5-star rated LED bulbs.

Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, showcased its complete range of premium ceiling fans at a press conference held in Kolkata, West Bengal. The phenomenal success of Aero Series range of aerodynamically design

Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 5-Star rating for its 9W LED bulb by BEE (Bureau of Energy Efficiency).

Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has been conferred with the globally acclaimed Golden Peacock Occupational Health & Safety Award (GPOHSA) for the year 2018 for its manufacturing facility at Faridabad.

Orient Electric, part of the diversified USD 1.8 billion CK Birla Group, today announced the winners of its Orient Connect Summer Bonanza campaign at a mega draw held at Jaipur in the presence of retailers, company officials and media.

India’s leading consumer electrical player, Orient Electric Limited, today got listed at Rs. 135.25 on the Bombay Stock Exchange (BSE) & National Stock Exchange (NSE) and hit the upper circuit limit of 5% to Rs 142.

Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today announced the launch of its 5-blade Wind-Pro series of portable fans which promises high air thrust and delivery with silent operation.

Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has registered a robust increase in market share in the premium fans segment from 19% to 35% within one year.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aerostorm premium ceiling fan with a tie-up with Amazon.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new TVC campaign featuring the long-standing ambassador MS Dhoni to introduce its new Aerostorm super premium ceiling fan.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has expanded its LED Batten range following the overwhelming response it has received from the trade as well as consumers.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has announced its association with Indo-Global Social Service Society to donate 100 units of advanced wall-mounted room heaters across night shelter homes in Delhi NCR.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of 18 new models of water heaters this winter that would position the brand as a customer’s choice with wide range of water heaters in the market.

Orient Fans, a business vertical of Orient Electric, has been conferred with the Superbrand status for 2017 by leading independent brand arbiter Superbrands India.

Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Jaipur, Rajasthan which carries complete range of Orient Electric products under one roof.

Orient Fans, a business vertical of Orient Electric, looks at expanding its market share in Maharashtra, one of its biggest markets in the country.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has expanded its LED lighting portfolio with new range of LED battens which deliver more light with up to 80% energy savings in comparison to the conventional tube lights.

Orient Electric, part of the USD 1.6 billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.

Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Bengaluru, Karnataka which carries the complete range of Orient Electric products under one roof.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has launched its new range of air coolers catering to diverse needs and spaces.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has gone heavy on digital for its latest campaign of Aeroquiet ceiling fan.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.

Orient Electric today launched a new TVC campaign featuring the long-standing Ambassador MS Dhoni to introduce its new Aeroquiet Ceiling Fan.

Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Raipur, Chhattisgarh which carries the complete range of Orient Electric products under one roof.

Orient Electric has been conferred with the prestigious National Energy and Conservation Award 2016 for its outstanding energy conservation efforts in tubular fluorescent lamps (TFL) category.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan in Nepal, which promises highest ever air flow with heavenly silence.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.

Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Ballabgarh, Haryana which carries the complete range of Orient Electric products under one roof.

Following the success of its debut edition, Orient Electric came back with the second edition of design awards to promote and recognise design excellence and breakthrough-concepts in the electrical lifestyle segment for categories including fans, lighting

Orient Electric, a market leader in the home electrical solutions industry, has awarded its digital mandate to DigitasLBi following a multi-agency pitch.

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 3-Star rating by BEE for its LED lamps.

Orient Electric today opened its second exclusive ‘Smart Shop’ in Indore, Madhya Pradesh which will carry complete range of Orient Electric products under one roof

New Delhi, October 10, 2015: Orient Electric, part of the diversified Indian conglomerate CK Birla Group, has won the prestigious ‘Icon of the Year 2015’ award in the ‘Lighting and Switchgear’ category at a magnum-opus gala awards ceremony held on

New Delhi, October 07, 2015: Orient Electric has announced its entry into the Low Voltage (LV) Switchgear category with a wide range of technologically advanced safety products.

Chennai, March 12, 2015: Renowned for its iconic PSPO fans that set new benchmark in the industry during the 90’s, Orient Electric, part of the USD 1.6 billion diversified Indian conglomerate, CK Birla group, today unveiled its premium range of BLDC (

New Delhi, March 10, 2015: Driven by pursuit of design excellence that has been the hallmark of Orient Electric, the company partnered with the National Institute of Design (NID) to start the ‘Orient Electric Design Awards’.

New Delhi, March 03, 2015: Orient Electric has announced the appointment of Rakesh Khanna as the new Chief Executive Officer (CEO) of the company.

New Delhi, 19 January 2015: Effie® 2014, the apex awards for Indian media by The Advertising Club brought prestigious honours for Orient Electric, which is part of the diversified Indian conglomerate, CK Birla group. Orient Electric was recognised for it

National, November 13, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, does it again! After the revolutionary PSPO fans that set new benchmarks in the industry during the 90's, Orient Electric brings to the consumer le

National, December 18, 2014: Orient Electric, part of the USD 1.6 Billion diversified CK Birla Group, the largest manufacturer and exporter of fans in India has bagged the much coveted Superbrand status for Fans for the year 2014-2015.

National, September 18, 2014: Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its new range of professional luminaires at Light India exhibition organised by ELCOMA at Pragati Maidan, New Delhi

National, August 22, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, won the "Brand Revitalization Award 2014' at the World Brand Congress held in Singapore

National, June 30, 2014: Adding another smart product to its wide portfolio of kitchen appliances, Orient Electric has launched Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology (HSBT).

Consolidates its diverse business verticals – fans, lighting products and home appliances – under one umbrella brand ‘Orient Electric

Faridabad, India - January 27, 2014: Continuing with its efforts to create a one stop shop for its consumers, Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its exclusive store, housing Orient Electric’s r

Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Orient Electric Smart Shop’ at Karnal, Haryana which will carry complete range of Orient Electric products under